As you may know, the key to driving targeted web traffic to your sites and making more sales and conversions is to become a multi-channel internet marketer. Concentrating on one traffic channel is dangerous. What if you lose that channel due to an external circumstance that you can’t control? Also, it looks and is more natural when information about your site is left in various places and backlinks come from different sources.
Even if you are using several traffic generation methods already, like article marketing, blog commenting, and forum posting, you should consider adding RSS marketing as another powerful way to increase your online exposure.
What is RSS
RSS stands for Really Simple Syndication. It is related to the feed of your blog or website. RSS is basically the standard of syndication for websites to syndicate their content. To see an RSS feed, you need a reader or aggregator.
Nowadays, most websites are equipped with a feed. If they don’t have it, there are different types of software that will create a feed for you.
The Benefits of RSS marketing
- Feed is another way to display the content of your sites. Your visitors can subscribe to your feeds through various feed readers such as Goggle Reader, Yahoo, and Newsgator, and also through desktop applications or even through email, which increases your online exposure.
- People who subscribe to your feed are automatically updated whenever new content is published on your site or blog. That saves them, and you, lots of time and effort. They can quickly and easily read your new articles, and you don’t have to worry about preparing and sending the content to them manually.
- The delivery rate is said to be 100% which obviously outperforms any autoresponder service. However, for best results we recommend creating both an email subscribers list and RSS feed subscribers list.
- Your feed can be easily published on other blogs and submitted to RSS feed directories. This creates backlinks to your website and drives more traffic to it.
- You can place ads in your feed. For example, you can synchronize your Feedburner feed with Google Adsense. This can bring you extra revenue.
- Thanks to new technologies, you can also display images, audio and video files in your feed to make it more attractive to readers.
What’s important RSS marketing is free, provided you don’t use paid software to automate your feed submissions. You can also start RSS campaigns right away.
