Infra-Red Traffic Logger: do Google’s spiders (“bots”) look like this? 😉
Comparing how much traffic your website is getting during different time periods (weeks or months, for example), where the traffic is coming from, and which pages and posts visitors frequent the most, can help you boost your site’s success online.
Analyzing the traffic to your site regularly is easy to do with analytics software that is provided by many hosting companies. The free service Google Analytics is also highly recommended whether your host provides analytics or not; it can be used by anyone with a Gmail account. To get the most comprehensive picture of your website’s traffic, you can add other analytics programs to the roster, such as the services that we recommend in Traffic Ten.
There are many reasons to compare website traffic. Here are 3 of them:
1. Optimizing your site for the visitors that it attracts
For example, if most of your site’s human visitors are from a certain country, then providing resources, references, and prices in a currency that is suitable for people in that country can increase interest in your site (your visitors will want to stay longer on your site).
You also might discover that the majority of your visitors are using specific web browsers to view your site. Making sure that your site displays well in the most-used browsers can increase your site’s readership (Tip: you can see how your site looks when viewed with dozens of different browsers here: http://browsershots.org/).
2. Improving your most and least visited pages and posts
Consider including relevant ads, product pitches and/or optins to your most popular posts to leverage them to the utmost.
For your least popular posts, look at what seems to be working in your more popular posts and incorporate those elements and features (or, in some cases, it’s best to just delete the unsuccessful posts). Some of the most common things that can boost a post or page’s views are: keywords, original content that is short to moderate in length (300-800 words), and multi-media (images, video audio).
3. Increasing search engine spider visits
Search engines should be adding your site’s content to their databases regularly so it can come up in internet users search results. You need to learn what various search engine spiders look for and include them in your site as much as possible to encourage those visits. You can read the search engine’s help pages to learn more, and be sure to sign up for our newsletter to get a free chapter about SEO (search engine optimization) that teaches you the basics of this vital part of traffic generation.